A native of Tennessee and veteran broadcast executive, Scovell Foundation Founder Jack B. Prince moved to Dallas in 1979 to lead sales efforts for Mutual Broadcasting’s coverage of the Southwest Conference. His first event in Dallas was the 1979 Cotton Bowl in Fair Park, where he watched Joe Montana guide Notre Dame to a miracle comeback over Houston following an overnight ice storm.
In 1982, Jack became the marketing representative for the Dallas Symphony Orchestra and helped the symphony make a successful transition from the Fair Park Music Hall to the Meyerson Symphony Center.
As a director and later president of the Dallas All Sports Association (DASA), Jack became good friends with DASA’s founder Field Scovell, a legendary Dallas ambassador, philanthropist and civic leader. At Jack’s persistent urging, Field reluctantly agreed to serve as the namesake of DASA’s scholarship program.
